Do you know what part of going green we often forget? Our fashion choices. How we produce and consume clothing has a big impact on the environment. In the movement to become more environmentally friendly, we have developed a new trend: sustainable fashion.
What exactly does this trend mean?
Sustainable fashion brands are environmentally conscious when it comes to the manufacturing and marketing of their clothing. They often utilize organic cotton and fabrics made from recycled materials. Many are also looking into manufacturing processes to see how they can cut back on water usage.
And what does that mean for the fashion industry?
This new trend is changing the fashion industry because it impacts what consumers purchase and how they purchase it.
There is a growing movement, not only of brands choosing to practice environmentally conscious manufacturing but of people consuming sustainably.
As a growing number of consumers decide not to purchase an entire new wardrobe each season they also impact the way fashion is marketed. Sustainable fashion does not work if we purchase tons of clothing with the ever evolving trends! Instead, we all need to make the environmentally friendly choice to put quality over quantity.
Luckily, many brands are choosing sustainable practices that will have positive impacts on the environment!
Oh, and how do you help the environment with sustainable fashion choices?
Well, a sustainable approach must be a holistic approach. So, next time you pick up a cute top or new jeans consider these three things:
1. Will this item stand the test of time?
2. Were hazardous chemicals used to create this fabric?
3. Does this company practice environmentally conscious manufacturing?
Now, these questions are not exactly what you think about when out on a shopping spree. But sustainable fashion is as simple as this: buy clothing made to last from brands making conscious efforts to be more environmentally friendly.
